This spot features an element that may change based on the course of the game. Coke executives will be standing by, ready to make the call on which version to air. This, along with some online elements featuring the iconic bears, should make for an interesting commercial experiment.

One thing missing from this spot is why the bear cares so much about dropping the bottle of Coke… there are, like, a dozen more in the tub? We also can’t quite figure out how or why we are supposed to watch the polar bears live, if we want to watch the game ourselves? Someone want to try it out and let us know what happens?