Coke takes their hippie peace-and-love image from the sixties and updates it by flipping a game of Grand Theft Auto on its head. This should totally be a GTA mod, or maybe even the next in the series. Rock Star, are you listening? You could call it “GTA: Boulder, Colorado”.
Incidentally, Boulder is the happiest city in America according to the Gallup-Healthways Well-Being Index 2010.