Ad spots are allegedly over 95% sold-out, with many familiar faces, and plenty of newcomers. The cost of ads in 2008 was roughly $2.7 million—this year they’re closer to $3.8 million, up $0.3 million from 2012. Television host CBS anticipates raking in more than $225 million in ad revenue.

Recession??? What recession? Expect to see Coca-Cola, Pepsi, Audi, Hyundai, Oreo, GoDaddy, Anheuser-Busch, Best Buy, and Superdome sponsor Mercedes Benz, along with a horde of other new commercial heavyweights.

They’ve all paid top-dollar for the divided attention of more than 111 million viewers around the globe and, considering the price they each paid, we can reasonably expect to be  entertained.

With such high viewership a Super Bowl ad is certainly a valuable thing. But it doesn’t have to be a multimillion dollar production to win the hearts and minds of men. This 2011 Chrysler ad cost $12 million for the airtime alone, while the video below cost the producer a mere $20 to make (and won him $1 million in the process).