Beyonce has announced she’ll be the Pepsi halftime headliner but, unless she pulls some kind of Janet-Flash-Jackson act, we could care less (fingers crossed).
The last time Pepsi sponsored a halftime show was in 2007, and that left us with a foul taste of the-artist-formerly-known-as-Prince in our mouths. Our expectations are justifiably low; as long as the NFL and CBS have to make public apologies for some unforeseen inappropriateness we will be satisfied.
Last year’s halftime act was watched by 114 million people—2.7 million more than watched the actual football game. The show featured Madonna backed by M.I.A. (and her middle finger), Nicki Minaj, LMFAO and CeeLo. Prior to that was the Black Eyed Peas, and the cyborg-formerly-known-as-Will.i.am.
Tough acts to follow, certainly, but Beyonce is a better dancer than all of them combined, plus she already has Super Bowl experience; she sang the national anthem in Houston in 2004. Will Beyonce share center stage with her fellow Destiny Children? Will Jay-Z belay from a helicopter to perform H to the Izzo? Only (half) time will tell.