Lays touches MC Hammer for a retro-themed commercial about kids that lose their ball over a neighbor’s fence. This commercial is… kind of cute, we guess, but lacks an edge that most Super Bowl spots seem to go for. We guess this is Lay’s, not Doritos or Budweiser, so dialing down the sex and violence was a good call.

This spot ironically feels to us more like a contest-submitted entry rather than an ad-agency produced commercial. And really: is it that great that the neighbor gave you MC Hammer in exchange for a bag of Lay’s Potato Chips? Wouldn’t, we don’t know, John Mayer or Chris Brown have been a better deal?