We’re wondering at the real message in this spot: are the bears really smart or is the store owner at the end incredibly stupid?

This commercial is pretty cute as it is for, like, what it is, which is something a high school video yearbook class may have shot if they had access to live bears. Pepsi seems like a good tool for bear population control more than anything: give all of the bears in the woods diabetes and they’ll be blind and legless within a decade.

Pepsi: destroying mother nature one habitat at a time.