This commercial is so stupid that it’s funny. The proper application of slapstick comedy, that’s “people fall down go boom” for those of us without a classical education, is sometimes the best choice for making people laugh. Sometimes people don’t want to think, they just want to laugh at someone hurting themselves.

As funny as this is to watch, how hard must it have been to pitch? “So this guy chases the truck with a basketball, and he jumps, and he hits the back of the truck. Then this other guy runs out of his house and jumps, but misses the truck and crashes through a lemonade stand… Okay, I know. But trust me, it’ll work!”