The long-awaited Toyota Super Bowl XLVII commercial has landed. You know, the one featuring The Big Bang Theory’s star Kaley Cuoco? The commercial we’ve been anticipating for a while now, what with our regular posts and updates and such? Is our tone giving away our sentiments?
Yeah, it’s just not very funny. The old “genie grants wacky wishes” gag is about as old as can be, and yet they went with it. This is a another example of the new motif for Super Bowl ads where companies make a funny commercial (or try to, we mean) that features their product, rather than makes their product The Feature (see what we mean?). E*Trade nailed it years ago; many have since failed.
And tis year, like Kia before them, Toyota’s ad fails. Because it’s not funny.
Are we being too harsh? The misheard wish joke… that’s the best they could come up with?
Here’s the E-Trade commercial that we raved about. Compare…