This is an emotionally manipulative piece that aired during the 2005 game, as a thank you to the soldiers both at home and abroad. There’s not much to say about it, unless you want to get all cynical and talk about how Anheuser-Busch uses what looks at first to be a sincere message that actually is just a ploy to sell more beer.

We understand that the point of advertising is to sell stuff, but if they really wanted to simply thank our armed forces service members, they could have left their logo off the ad entirely and left it up to the audience to figure out who aired the spot. That would have been a bolder, more honest message and may have even generated more brand loyalty and sold even more beer.

But oh well, thanking soldiers is good advertising no matter how you do it, we suppose.