Well Done, Audi!
This commercial was well worth the buzz, and deserves all the early praise it got. Audi’s Super Bowl commercial titled “Prom” features their fine automobiles, of course, but more than that, it’s got a little “feel good” story as its narrative.
We root for the underdog, and we feel his pain (yeah, he gets punched in the face, by the way).
This ad doesn’t try to be funny, and it manages to be touching without being precious. A well-made, good looking ad! But it’s not likely to be a classic or anything – the replay value isn’t sky high. Still, nice to see just now on the broadcast.