An Apple to the Head Makes You Want More Apple Stuff? Had you ever heard of Redd’s Apple Ale before? Neither had we. But we’ve heard of it now, and despite the simplicity of this brief commercial, we have a feeling we might actually remember this non-ale the next time we sidle up the bar. Thus… success.

In this commercial, an apple literally strikes a man in the head, figuratively striking him with a good idea: drink some cider! Or as these folks call it, an Apple Ale.

We tend to think that when things hit us in the head we then avoid them, but whatever, anything goes in the wacky world of Super Bowl commercials!