Burying the Hatchet with Axe. We are not about to pretend we own or use too many Unilever products. In fact, we’ve never actually used an Axe product, frankly.
But we’ve smelled enough Axe on other folks over the years, and we have seen a lot of their ads, and neither of those things ever left the best impression on us.
And their plan to send people to space? Seems pretty out there to us. (Yeah, that was brilliant pun, sure, but that’s a real thing, not a joke. They’re going to send people to space.)
But Axe’s Super Bowl XLVII commercial featuring a nerdy yet heroic astronaut appearing on a beach and winning the sultry girl? Win. And that’s that.
Watch Axe’s Commercial And Win A Chance To Go To Space: