Mercedes Ad Was Worth the Wait.Mercedes’ commercial for their new moderately priced sedan, the CLA, is one of the night’s contenders for Best Commercial, hands down.
As we had previously said, it is well-made from a filmic standpoint, it gets its point across, showcasing the car in a favorable light while making it clear it is a Mercedes well in reach, it’s got humor, it’s edgy, and it’s got Willem Dafoe playing Satan, so that’s another plus.
Overall, this ad may not win top honors, but it is unlikely to be forgotten any time soon. We give it an A, and from the feedback we’ve already heard from most folks, you’ll agree!
P.S. As a follow up, you might want to read Prof Krugman’s blog.
I remember when the Rolling Stones were the Rolling Stones, and would sing things like this:
When I’m watchin’ my T.V.
And that man comes on to tell me
How white my shirts can be
But he can’t be a man ’cause he doesn’t smoke
The same cigarrettes as me