Strike Two for Kia
We have already been pretty rough on this ad for the Kia Sorento, and we’ve made our dislike for ads featuring babies doing non-baby things pretty clear, so we’re not going to rip this spot apart too harshly, but suffice it to say that Super Bowl XLVII has not been a great game for Kia, commercial wise.
Their first spot was weak. Their second spot is weak and was surely expensive as all hell.
The Space Babies commercial has now been seen by the multitudes, and we bet lots of people out there will have enjoyed it and will disagree with us, but we think it’s a weak, simplistic joke wrapped in a lot of production budget, and that’s that. Sorry, Kia.