Wow, just… wow. This is easily one of the most inappropriate commercials we think we’ve ever seen, and that includes several propaganda films from the forties. Pro tip for anyone thinking of going into the ad game: do not, under any circumstances, depict white dudes chasing a Kenyan through the African savanna. If you’ve already shot that, then by no means show them drugging him. And if you’ve already gone too far down that road, please remember not to show him waking up with shoes on his feet, trying to shake them off like an animal trying to remove a tracking tag.
The only way we can think of to have made this worse is to have put those runners shoes with the little toes on him, those things look really stupid.