This is Monster’s first foray into the wild and crazy world of Super Bowl advertising, and it paid off in a big way. This was well received by fans and critics alike (are there commercial critics?), making Monster.com a household name instantly.
They do a great job by tugging the heartstrings of childhood dreams, but fail to mention one important detail: most of the jobs in their database are for filing, or are bottom rungs on the corporate ladder, or are the kinds of jobs in which people can be replaced on a whim.
Oh well, we guess that’s advertising, right? Sell them the dream, but deliver the reality.