Fedex takes the hockey fever into their ad campaign with this spot about some misdirected packages. It’s sort of a cute idea we suppose, but just doesn’t have any of the magic of some of their other brilliant ads. We guess they can’t all be works of genius, but this one just seemed especially obvious.
And we could use a little help here: what was in that box? A donkey or something? We get that it wasn’t the Stanley Cup (seriously, we saw that coming a mile away), but… what was it?