This commercial represents kind of the opposite tactic that the other two carmakers have taken with their Super Bowl 2011 ads. While the Volkswagen and Chevy spots do feature varying levels of special effects, they are wrapped within a suitable framework of a story, no matter how simple or short-lived, and that is what gives the visual effects meaning. This Kia commercial is pretty, expensive, and no doubt pretty expensive, but at the end I don’t anyone will remember this nearly as much as either of Volkswagen’s commercials.