In one of the greatest shakeups in years (in the realm of advertising, anyway), E-Trade has recently revealed their planned absence from Super Bowl XLVIII.

This will be one of the first games in years not featuring an ad from the financial behemoth. For years now we have watched their precocious talking babies dole out sage investment advice (and occasional snide side comments) but this year we’ll just to have to go it alone when making our portfolio diversification decisions.

That or we could talk to an adult at a financial services firm, rather than rely exclusively on talking babies like we’ve been doing until now.

Here are some of our past favorites:

2008:

2011: