We were honestly not entirely sold on this commercial at first glance, but when the girl removes the white iPod headphones from her ears at the end we realized what a subtly crafted story it really was.

Nevermind the questions about why that hipster dufus wasn’t wearing the same white coats as everyone else, or why he wasn’t immediately captured and imprisoned since he is obviously in a totalitarian society. We don’t know if they’ve sold us on why we should buy their dumb tablet, but it’s a good effort nonetheless.