SodaStream has scored one of the biggest names in Hollywood for its biggest commercial of the year. Acclaimed (and stunning) actress Scarlett Johansson will appear in the company’s Super Bowl ad, which is set to run during the fourth quarter of Super Bowl XLVIII.
The SodaStream Super Bowl commercial is supposed to be a sort of tutorial on how to use the SodaStream system, showing it is simple, quick, and cheap to operate. And with Johansson as the one showing off the system, we imagine there will be quite a few rapt viewers, though whether or not they’ll be paying attention to the do-it-yourself soft drink machine we’re not sure.
We can only imagine how much this A-list actress’s appearance added to the budget of this ad, but Scarlett Johansson will likely prove worth the investment, and will surely have people talking (she already does!). And this commercial continues the trend we had previously pointed out of major celebrities – Colbert, Fishburne – appearing in commercial running during Super Bowl XLVIII.