Unless you work for Hyundai or for INNOCEAN USA, the commercial production company behind all the carmaker’s recent Super Bowl commercials, this will be the first chance you get to see the two commercials Hyundai created for Super Bowl XLVIII. Both are thirty second spots and both are (supposed to be) humorous, but each has a decidedly distinct tone.
The first Hyundai Super Bowl commercial we’ll discuss is titled “Dad’s Sixth Sense,” and it is the hands down winner of the two, in our humble opinion. The ad is both funny and touching, and it also shows you something unique about the 2015 Hyundai Genesis (that’s one of the points of a car commercial, by the way!).
“Dad’s Sixth Sense” shows all the ways fathers protect their children over the years, catching them before falls or bicycle accidents, for example. After a montage of such incidents, we find a teenage son learning to drive, and getting some help not rear-ending another car thanks to the Genesis’s auto emergency breaking. Now both dad and the car he bought his son can help keep the family safe, see? It’s a lovely little spot.
Let’s move along to Hyundai Super Bowl spot number two: this ad is called “Nice,” and it showcases the 2014 Elantra being driven by actor Johnny Galecki. When an attractive brunette who also happens to be driving a Hyundai Elantra pulls up next to Galecki, he begins a fast-paced flirtation, trying to start a conversation about their mutual vehicles as they race along side-by-side.
The woman rejects each of Galecki’s advance; he remains dogged despite her demure replies and despite sudden random explosions in the roadway before him. Also, for some reason comedian Richard Lewis is sitting in the back seat of Johnny Galecki’s car making his usual snide remarks. This is not a bad commercial or anything, but it’s far from excellent, and anything but memorable. At least they’re one for two this year!