When we said that we weren’t entirely impressed with this year’s Super Bowl commercial from Volkswagen, we meant it. Their spot for Super Bowl XLVIII, a commercial titled “Wings,” does not match up to some of their past offerings, such as “Star Wars Kid,” which easily ranks in the top 25 best Super Bowl commercial of all time (if not the top 10, even).
But we were then slipped a little something else that made us at least respect this year’s VW ad more, if not fall head over heels in love with it. We are going to share with you a behind-the-scenes reel that shows some of the process that went into making the spot, and we have to admit that even though the commercial will never make us laugh out loud, the effort and creativity that went into achieving the producers’ vision is impressive.
And we suppose that the ad does make its point: Volkswagen’s are reliable cars that last a long time. Now if only they could have made that point with a more potent punch line. Sigh… there’s always Super Bowl XLIX!