We sort of liked the premise of this Super Bowl ad from TurboTax, but the execution could have been better. The idea is that a man takes charge of his life by properly filing his taxes and getting a great rebate check with which he will be empowered.
But the opportunities for better jokes were there, TurboTax. And frankly, this didn’t need to be a minute long ad. We think a shorter, faster-paced commercial would have been funnier and would have made for a more memorable spot. It also would have saved the company millions of dollars, which would have been rather in keeping with their whole M.O.
But a fine spot, and one of the few that had slipped by us, in fact, so it was new, and that’s always nice.