As we predicted, the Super Bowl Spider Man trailer features lots of web slinging, explosions, and scary villains. Did it make was want to rush out to the movie theaters? Meh. This trailer didn’t offer anything that a standard movie trailer would – we expected something special, and we didn’t get it.
Granted, we don’t have a proposal for what makes the perfect trailer, but it does seem to us that when you have more than hundred million people watching your preview, you ought to make it something special. (We also grant that the targeted audience for superhero movies may not be… us.)
Now to pretty much forget about this trailer forever. Oh OK, watch it one more time first: