When we saw the first half of this commercial, we were assuming it was an as-yet unseen part of Jaguar’s “British Villains” ad campaign! In the cinematic M&M’s spot, which starts off in the vein of a classic James Bond-style spy thriller, an unseen “guest” is brought to the remote domicile of an imposing Russian mobster.
We soon realize that the “guest” is Yellow, the peanut M&M! And he is about to be made into toppings for this bad guy’s ice cream…
Fortunately Yellow doesn’t speak Russian, so he remains blissfully unaware that he is not going to have a great evening.
It’s a funny enough commercial, and certainly well-produced, but it’s not one destined to be long remembered.