While this is not an amazing ad – it’s not innovative, it doesn’t feature any surprise celebrities, it’s not funny – there is something about it that works. It tells you a bit about the beer being advertised, which is Bud Light Platinum, and it shows folks having a good time while drinking beer.
And while maybe this is not a commercial we would usually deem worthy of the Super Bowl, it is a successful ad, which is more than we can say for a lot of the spots from Super Bowl XLVIII. So we’ll give a tip of the cap to Budweiser on this one.
It’s not going to be long remembered, maybe, but for right now, we say good work, Bud.