That bear really wanted something healthy to eat, huh? In Chobani’s Super Bowl spot, a hungry and angry (yes, we call that “hangry!”) bear trashes a grocery store in search of a healthy food.

At first he is flummoxed, but he finally comes across a shelf laden with Chobani Greek Yogurt, and that seems to calm him right now.

We’re not really sure what to make of this commercial.

It’s not bad, but it sure could have been better. Maybe… a talking bear? Would that have been more Super Bowl-like? Or maybe are we just jaded, having grown used to years and years of trite advertising?

At any rate, we think Dannon’s Oikos spot wins the Super Bowl XLVIII Greek Yogurt commercial wars.