Jaguar pulled out all the stops for their first ever Super Bowl spot. There are jets, helicopters, and Ben Kingsley, Tom Hiddelston, and Mark Strong.
Oh, and there are lots of F-Type Coupe Jaguars racing around as well.
While this commercial doesn’t really have a narrative structure, which we would have liked to see, it is cinematic in its production and manages to be compelling simply on the strength of character from the three actors portraying the “villains.”
We say welcome to the big game, Jaguar – this was a fine first foray into Super Bowl advertising, and we look forward to even bigger things in the future.
And if you give us a free car, we’ll write an even more positive article next year, by the way.