Two things to note about the second GoDaddy.com commercial from Super Bowl XLVIII: first, it makes its point succinctly – with GoDaddy.com handling your tech stuff, your small business has a better chance of growth and success.
Second, this commercial sure doesn’t make much use of perennial GoDaddy commercial star Danica Patrick. Patrick got all buffed up (OK, she’s wearing a muscle suit, but still) for this ad, and yet she’s featured in it for all of four seconds! Other actors are shown significantly more than she is, in fact!
The scant use of Danica Patrick has little impact on the ad, which works well, in our opinion, but she sure must have cost the company a pretty penny for those few seconds.