Did you know that the competition for Super Bowl XLIX actually started several years ago? No, we’re not talking about the hour of play that will occur on the field (and actually actual playing time in an average NFL game is closer to 15 minutes), we’re talking about the competition to host the 49th Big Game.
You could argue that the first “Super Bowl commercial” of Super Bowl XLIX was one produced to help convince the National Football League that Phoenix, Arizona was the best place for the 2015 game.
And hey… it worked! The Super Bowl is indeed headed back to Arizona! All those filled hotel rooms, packed bars and restaurants, and of course the ticket sales themselves will probably even make up for the expense of this mini marketing film, don’t you think?
Take a look at this ad the city produced back in late 2012/early 2013: