A couple decades back, this whole “Internet” thing was pretty weird stuff, especially to Katie Couric and Bryant Gumbel. A segment featuring their banter that ran on The Today Show back in 1994 was something of a throwaway then, but is simply brilliant to watch today.
BMW wisely capitalized on the humor (and on Couric’s and Gumbel’s willingness to poke fun at themselves) in an upcoming Super Bowl commercial promoting their all-new, all-electric i3. But why wait for game day? We’re pleased to share the ad with you now!
No need for us to add a whole lot of witty commentary here – this is simply a funny, charming ad, and we’re glad millions of folks will see it on Super Bowl Sunday. Now, is the little joke at the end necessary? Nah, but we kind of enjoyed it anyway.