Nothing in life provides perspective like contrast. And this Super Bowl Sunday, contrasted against a self-effacing Kim Kardashian, a poised Pierce Brosnan, and whatever-the-hell Skittles has come up with, none of this to mention Katy Perry’s Pepsi Halftime Show, which will surely be rife with near-seisure-inducing flash and glitter and pulsating bass, in contrast to all that we will see…

…the “Sleeping Tapes.”

Apparently Jeff Bridges, wonderfully eccentric gentleman that he is, recently spent a lot of time in the woods recording an album of sounds meant to help soothe the overcrowded mind and usher in a night of peaceful, perhaps dream-filled sleep. You can find out more about that at Mr. Bridges’ website, a site he built using Squarespace.com, of course.

Squarespace is taking a $4.5 million gamble (and that’s just broadcast fee, remember – they still had to produce the spot!) that viewers will hush up for moment, that we’ll stop crunching fistfuls of chips and slurping down Rye Manhattans for just a few seconds, and consider just how simple it is to make our own website. I mean, if Jeff Bridges could build a site out there in the woods at night, surely you can make one, too! The actual Squarespace Super Bowl commercial will be just 30 seconds long, of course, but if you want to see the extended edition “teaser” and learn more about what The Dude was doing out there making his woodland nocturne (and how he built his website, sure), then take a few minutes and check out this video:

Trippy stuff, no?

The knee-jerk reaction is almost to dismiss this project, but then you start thinking about it… you start listening… and then all the sudden morning light is filtering through the blinds. And man did you have some weird dreams…