What exactly is “Internet” asked a charmingly befuddled Katie Couric and Bryant Gumbel back in the early 1990s. Now they’re asking what is this new BMW i3 all about in a Super Bowl commercial called “Newfangled Idea.”
And guess what? It’s charming! It’s always nice to see people who will make themselves the butt of the joke, and as you’ll see in this ad, these two did that to the hilt (yes, that’s a “twerking” pun. We’ve sank that low).
It’s nice to see BMW get on board with the electric car movement…
…unless you work for Tesla. BMW’s new fleet of electric cars are slated to greatly undercut the cost of many offerings on the market, and their Super Bowl commercial is a powerful shot across the bow of the competition.