Nissan sat on the sidelines of Super Bowl advertising for almost two decades before they cam roaring back with an epic commercial in Super Bowl XLIX. Not content to run a mere minute-long ad, the carmaker instead gave us a veritable mini-film of a 90 second spot.
This ad, titled “With Dad,” is superlatively well-made. In just a minute and a half, they manage to make the viewer gasp, cheer, tear up, and ultimately smile.
It’s a family story all the way; a Nissan family, no less.
We’re not sure if that young man is going to follow in his racecar driving father’s footsteps (or tire tracks, we should say) but we do know that following the “With Dad” Nissan Super Bowl commercial we certainly feel pretty good about the brand.