Yes, Microsoft’s Super Bowl XLIX commercial titled “Braylon O’Neill” is a classic example of the marketing strategy known as “pathos,” wherein the target audience’s hearts and emotions are appealed to.
And yes… it works. Microsoft’s Super Bowl commercial isn’t all about the tech, software, and hardware giant itself, per say, but all about what can be done with their products, which in this case is to help a charming boy get better and better use of his prosthetic legs.
When you see young Braylon, you can’t help but hope the absolute best for this young man and his family…
…and if a good portion of that help comes from Microsoft, then you can’t help feeling better about that company. And thus we have ourselves a good Super Bowl spot.