Well, you have to hand it to Persil Proclean: they’re the new kid on the block (in the American market, that is) of laundry detergents, and they go right for the competition’s jugular, saying they’re better than category leader Tide. And then they go right for the jugular of every other brand, by saying their product beat all of them when tested by a “leading consumer testing publication.”

Well, hey: when you’re running a Super Bowl commercial, you might as well hit ’em hard.