OK, fine… we know we might have been a bit harsh on some of the Amazon Echo Super Bowl teasers, but the actual first-ever Amazon Echo Super Bowl commercial scores big. Of course, when you put Alec Baldwin, Jason Schwartzman, Dan Marino, and Missy Elliot in one ad together, chances are the thing is going to be a success, no?

The Amazon Echo Super Bowl 50 ad works because it shows what the Echo Alexa app does, it hits the right comedy notes, using each of its stars in a clever way (sack reference for Marino, no Oscar reference for Baldwin) and because it breaks down into a shameless dance party.