The first Jeep Super Bowl 50 commercial took a rather reverent, even sombre look back at all the history through which the Jeep brand has travelled. Their second 2016 Super Bowl ad pays homage to the brand’s longevity, but takes an overall markedly more youth-oriented approach in its content.
Its theme music is alive with rhythm and energy, and it showcases young, bold Americans living the bold life we all aspire to, though which few of us ever actually really experience.
Aaaaaaaand now we’re depressed. Thanks, Jeep Super Bowl 50 commercial. Now listen, if we buy a Jeep and it turns out we don’t immediately start living an action-packed, romantic existence, we’re gonna come to you with our complaints.