Super Bowl LI just got weirder. At least, that’s the case if the folks behind the 2017 Skittles Super Bowl commercial fall in line with the advertisers who created the candy brand’s last two Big Game ads. We’ve just learned that the 51st Super Bowl broadcast will feature the third Big Game Skittles ad, and it will follow in the footsteps of two decidedly unusual commercials. First we had the 2015 Skittles Super Bowl spot, “Settle It,” which featured a lot of biceps:
Then the 2016 Skittles Super Bowl spot saw venerable rocker Steven Tyler serenaded by a portrait of himself made entirely out of Skittles. Singing Skittles, that is:
The 2017 Skittles Super Bowl commercial concept is being kept under wraps for now, but the ad agency has disclosed that it will not be a celebrity spot. So our guess? Something quite weird.