Welcome to the Big Game, Fiji Water! This beloved bottled water brand’s first-ever Super Bowl commercial won’t actually be new to all who see it, as the company has run ads featuring their “Nature’s Gift” campaign in the past. But it’s a pleasant and even compelling commercial, which is impressive given the spot’s 15-second run time.
What’s compelling about a Super Bowl ad for bottled water? The fact that it makes clear that this is not filtered water, but actual natural spring water bottled at the source and untouched by human interference. If that’s not enough to make you pay about a buck and quarter per each bottle, then nothing is (and then the company just wasted a lot of cash on Super Bowl airtime).