Talk about a bunch of big names! Go ahead, talk: we’ll wait. OK, our turn: Super Bowl 51 is the biggest advertising event of the year, and Mercedes-Benz is one of the highest-profile car companies on the globe. Add to that mix the Oscar-winning writer-director pair Joel and Ethan Coen (known collectively as the Coen Brothers) and you have a recipe for one epic advertisement! Oh, and also there’s this kind of well-known actor and song in the commercial, too.
The Coen Brothers’ 2017 Super Bowl ad for Mercedes was inspired by the classic 1960s film Easy Rider and features none other than Jack Nicholson (who was in said film). It also features a Mercedes-AMG GT Roadster and the vaunted song Born to be Wild by Steppenwolf as its soundtrack. Here’s the extended version; we expect a trimmed ad for the actual Super Bowl 51 broadcast.