If the past few KFC Super Bowl commercials have convinced you of anything, it may well be that the people behind their advertising campaigns really like mind-altering substances. Oh, and also maybe the ads convinced you to eat some food from KFC. Yeah, that too.

Either way, as you can see, the pithy 2017 KFC Super Bowl ad is quite in keeping with the brand’s recent commitment to strange content. A gold-encrusted Colonel Sanders stares into the camera and tells us about their new Georgia Gold BBQ sauce, which… well, that’s off in and of itself, as their brand is proudly from Kentucky. Also, what’s up with the whole
“Two Colonels” thing? Are they ever going to settle on one damn pitchman!?