The Michelob ULTRA Super Bowl LI ad you just watched is called “Our Bar.” But wait! Did you see a bar anywhere in that commercial? No, you didn’t it. And that’s the point, people: for these fitness-minded and very-fit-bodied athletes, their bar is anywhere they find a bunch of cold cans or bottles of Michelob ULTRA. Which conveniently seem to materialize right after their workouts conclude.

The 2017 Michelob ULTRA Super Bowl commercial shows people giving their all in the name of health and fitness, it shows people supporting one another, and it shows them enjoying beer. And those are all great things.

One other reason we like this Michelob ad? Because in fact numerous studies have shown that indeed drinking a beer or two after a workout is good for you.

Ah, truth in advertising!