OK, so we admit it: we were wrong about the 2017 WeatherTech Super Bowl commercial! The brand has taken an all-American approach to all of its past Super Bowl ads, touting how everything about the product, from its raw materials to the factories used to the employees who work therein are all 100% American. And we predicted they would keep doing just that with their Super Bowl 51 ad.
Instead, the 2017 WeatherTech Super Bowl commercial is more like a mini action film, where the plot revolves around protecting the floor of an SUV from spilled coffee.
The ad still mentions that WeatherTech is made in the United States, but it seems the company is now comfortable with its American identity, and instead decided to focus more on just what the hell the stuff they make can actually do.