If you are looking for a healthy, tasty food that’s perfect on sandwiches, chips, or chopped into salads, try some avocados. If you’re looking for a genuinely funny commercial from the 2017 Super Bowl, Avocados from Mexico has delivered.

Yes, we still find the company’s name to be an awkward mouthful, but the foodstuff they’re hawking is delicious and nutritions, and their “Secret Society” Super Bowl commercial is a winner.

The 2017 Avocados from Mexico Super Bowl commercial has an “Eyes Wide Shut” feeling, complete with creepy masks and robes, a dark, mysterious chamber, and lots of deep, dark secrets.

But the secrets are revealed in the most comical way, and the ad beautifully breaks the “fourth wall,” acknowledging its own gimmick.