Old Spice is yet another advertiser that has turned to rather absurdist humor in its advertisements in recent years, the the commercials of the peerless Terry Crews serving as the brand’s high water mark for marketing.

The 2017 Old Spice Super Bowl commercial is not a smashing success, but it’s good for a chuckle, and it has a few solid moments of comedy.

The ad is titled “Jungle Hero” and, as so often happens, it rather forces the connection between product and premise.

But to be honest, the “tickled weirdly by failure” line was funny enough to have us in favor of this ad even if the rest hadn’t been that funny, which it was. So we’ll say good enough, Old Spice Super Bowl ad. Good enough.