Well, who knew a commercial for a woman’s deodorant brand could be such a huge winner during a football game? Feasibly the marketing professionals behind the commercial, you say?

Well hey, real nice attitude, buddy! But all kidding and attitude aside, the 2017 Secret Super Bowl commercial is a success because its premise works: deodarant is at its best when it prevents you from having smelly, sweaty armpit issues in stressful situations, and the woman featured in the ad casually keeps her cool even as she watches her team in a make-or-break moment.

So the Secret Super Bowl ad features fine football facts, stress being bested, and a dose of humor for good measure. Not a mind-blowing ad, but a success nonetheless.