In case you hadn’t heard, you almost didn’t see a 2017 GNC Super Bowl commercial. Fox had initially rejected the brand’s Super Bowl ad because some of the products the brand offers contain ingredients banned by the NFL.

But a tweaked spot passed the censors and made it to the Big Game. And we’re glad it did.

The first ever GNC Super Bowl commercial (called #CourageToChange) is a motivational spot, as you may well have expected from a company dedicated to helping people improve their physical health.

What we like about the ad is that it doesn’t just focus on athletes, as one might have expected, but instead showcases musicians, firefighters, babies… and athletes. So go ahead, change yourself for the better. With or without vitamins and supplements and creatine powder.