We have to admit that the 2017 Blue Diamond Almonds Super Bowl commercial does in fifteen seconds what many ads can’t do in twice that long: it makes us want to try their product(s).

Why? Well, a few reasons. Such as Wasabi Soy Sauce, Habanero BBQ, and Toasted Coconut, and Siracha to name a few.

We didn’t know almonds were available in so many exciting flavors, and now we do.

That’s what good advertising does, for the record. So the Blue Diamond Super Bowl LI effort is a complete success.